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更新时间:2006/4/18
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New Shin Care Product
新的皮肤保养品

ANCHOR
As the old saying goes, beauty is only skin-deep. And modern-day cosmetics industry watchers tend to agree. Skin care is the most rapidly growing segment of the cosmetics business. And despite sullen global economy, those seeking eternal youth are giving the luxury skin care market a new lease on life. Susan Lesovic reports.
主播
正如老话所说,美只是外在的,如今化妆品业观察家也趋同此观点。皮肤保养是化妆品行业中发展最迅速的一个部分。尽管现在全球经济不景气,但是青春永驻的梦想使得奢侈的皮肤保养市场显出新的活力。苏珊·莱索维科为您报道。

REPORTER
Don't hate her because she's beautiful. She may be shelling out big bucks for that flless complexion. Skin care costs are skyrocketing, and women and men around the globe of dropping upwards to150dollars for mere ounces of face cream.
记者
别因为她漂亮就嫉恨她。她也许为完美的容貌而倾其所有了。皮肤保养的花费飞速上涨。全世界的男男女女们也许为了仅仅几盎司的面霜不惜花上150美元。

FRAMES GIORDINO, SAKS FIFTH AVENUE
Have you used it before?
弗莱姆斯·佐尔丹奴,纽约第五大街
您以前用过吗?

REPORTER
Companies justify high price tags by claiming that they use rare ingredients. A rocket scientist invented Estee Lauder's La Mer, by fomenting mineral water and sea kelp.
记者
对于产品高昂的价格,公司的解释是其中使用了稀有的成分。一位火箭专家发明的雅诗兰黛眼霜海洋拉娜是通过加热矿泉水和海藻提取的。

FRAMES GIORDINO
We get asked why it costs 165 dollars for a two-ounce jar of cream. They want to know why it's so expensive. And the answer would be because it's still a hand-made product. Takes 3 to 4 months to process the ingredients that go in to make the cream.
弗莱姆斯·佐尔丹奴
我们经常会问为什么一瓶两盎司的面霜卖165美元。他们想知道用什么证明其昂贵的合理性。答案就是它仍旧是手工制作。面霜成分的处理和制作工艺必须花上3至4个月。

REPORTER
Kristen Petrovich, co-founder of newcomer Sjal skin care, says rather than spending money on advertising, her company funnels revenue into buying up some of the world's rarest ingredients, accounting for the cream's 195-dollar price tag.
记者
克里斯蒂·佩特维奇是新品牌SJAL 面霜的创始人之一。她说,与做广告相比,他们宁愿花大钱购买世界上各种稀有原料,她的产品也理直气壮的卖到195美元一瓶。

KRISTENPET ROVISH
We use between 45 to 50 active ingredients per product. We source from around the world, often times there ily one place in the world where we'll get our ingredients. Absolutely, all of our money pretty much goes into the cream. If the cream doesn't work, it doesn't matter how great the packaging looks.
克里斯蒂·佩特维奇
每一种产品我们都使用45至50种活性成分,我们的原料来自全球,有时一种成分世界上只有一个地方才有。我们所有的钱绝对都是放在护肤霜上。如果护肤霜不管用,把它包装得再漂亮也没用。

REPORTER
Worldwide, the cosmetics, fragrance, and toiletry industry is a 170-billion-dollar business. Skin care alone accounts to about 30 billion dollars. Most of those sales are within the mass market. And high-end cosmetics account for about 5% of sales. Linda Bolton Weiser, at Fahnestock Co.,tracts the industry.
记者
全球化妆品、香水和化妆用具行业是一个价值1700亿美元的产业。仅护肤霜就占大概300亿美元。绝大多数产品的销售对象都是普通大众。高级化妆品占销售额的5%。Fahnestock Co 公司的琳达·波顿·韦瑟对化妆行业跟踪调查。

Linda Bolton Weiser
In terms of prestige cosmetics, the largest market is the United States, with the second largest market being Japan. And over the last couple of years, prestige cosmetics has actually grown the fastest in the UK, with the second highest growth rate being in the US.
琳达·玻顿·韦瑟
就高级化妆品而言,最大的市场在美国,日本排名第二。实际上在前几年,高级化妆品增长最快的是英国,美国紧随其后。

REPORTER
Sundari, co-founded by model Christy Turlington, is a skin care line based on the Indian philosophy of Irebada. It's attracted consumers in seven countries, and its top-selling nighttime nourishing oil sells for 125 dollars. So while the uncertain economy has consumers sacrificing in certain areas, that's not the case when it comes to saving face.
记者
由名模克里斯蒂·特林顿参股的SUNDARI 护肤品,它融合了印度哲学的神秘色彩。它吸引了7个国家的顾客,卖得最好的是晚霜,价格为125美元。因此,当经济不景气时消费者可能在某些方面舍不得花钱,但在面子问题上就不一样了。

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