» Download Audio
下载London Fashion Comes Back in Style 伦敦时装再现时尚
London Fashion Comes Back in Style
Well compared to its more fashionable siblings, London's fashion week has always been considered slightly out of vogue. Few world famous designers, journalists and bold buyers bother to attend, but this season's London fashion week is back in style. Mallika Kapur tells us why.
Cutting edge? Maybe. Essential? Not until this year. But London Fashion Week is back in style. Not necessarily because of the clothes and the catwalk, but because it swapped dates with New York, which was scheduled to hold shows this week.
NICHOLAS COLERIDGE, CHMN BRITISH FASHION COUNCIL
New York, understandably, didn't feel it was appropriate for the New York Fashion Week to be during the 9·11 memorial week. And so they came to us and said "Please, please will you as a one off swap?" I felt that it was the right thing for us to do under the circumstances.
And it could be a good thing for London too. Since it's acting as a curtain raiser to new styles, it means an unprecedented list of A-list buyers and powerful fashion critics. American Vogue's ultra-fashionable editor-and-chief, Anna Wintour, is attending the shows after a three-year gap. Before that, she skipped it for a decade.
ANNA WINTOUR, EDITOR-IN-CHIEF VOGUR MAGAZINE
It's been a few years since I came to the collections, but I'm here because we're so grateful in New York for London swapping with us, because of our problems with scheduling. So we're very grateful and very happy to be here.
While she's here, designers are hoping to catch her attention. For many, including London based Ronit Zilkha, the US is lucrative market and one she's looking to break into.
RONTT ZILKHA, FASHION DESIGNER
This is like the next stage. What we've done is we've done the UK, we've done Europe and the next stage is the US, which we're working on.
Designers are also vying to be noticed and snapped up by buyers from influential US stores like Hendri Bendel.
设计师们也希望获得像Hendri Bendel 这样的美国大买家青睐。
ANNA GARDNER, FASHION DIRECTOR
We have a very large budget that we dedicate to London fashion. I think there's a very strong scene here, and I think London designers tend to be a bit more daring and certainly very individual in their designs which I think is great for a New York customer. Despite the buzz being created by the American press, many say London's fashion world is a long way off from matching that in Paris or Milan. While London could be known for its creative talent, what it still lacks is commercial clout.